Wednesday, March 3, 2010


A chance to bee creative and win big!

CRYSTALLIZED™ - Swarovski Elements has partnered with the 4th Annual Independent Handbag Designer Awards, co-hosted by Tim Gunn and InStyle,
to create a unique category dedicated to crystal innovation, titled “Best Use of CRYSTALLIZED™ - Swarovski Elements.”

This collaboration inspires handbag designers to incorporate crystals as a creative ingredient, resulting in one-of-a kind, luxury designs.

The FIVE best designs will be chosen by a panel of judges including InStyle, Carlos Falchi, Deborah Lloyd of Kate Spade New York and Lisa Smilor of the Council of Fashion Designers of America.

These five selected designers will have access to CRYSTALLIZED™ - Swarovski Elements to execute their final handbag for the annual awards ceremony on June 16th where the final winner will be announced.

The winner of the “Best Use of CRYSTALLIZED™ - Swarovski Elements” category will receive a crystal sponsorship with access to crystal and Swarovski know-how.
It will also be featured in several CRYSTALLIZED™ channels and communication tools in the US and internationally.

Submission Requirements:
- Sketches of bags must incorporate CRYSTALLIZED™ - Swarovski Elements
- Sketches must include the silhouette type and which materials (e.g. lambskin leather, suede, PVC, canvas, etc.) and CRYSTALLIZED™ - Swarovski Elements used
- Please be as detailed as possible including measurements, prospective swatches, hardware, embellishment and color palette where applicable

To Apply to the 4th Annual Independent Handbag Designer Awards:

Attached is the Color Card, as well as several options of CRYSTALLIZED™ - Swarovski Elements
For additional information and crystals, visit:

Applications will be Accepted until April 15, 2010 and Open to All