Saturday, July 7, 2007
Bartender, How 'bout another round?
If you have been to Holland, then you are familiar with genever, a dutch drink that is often sipped along side your beer.
The Bols family was one of the first to produce real high-quality genevers and liqueurs. The company was founded in 1575 and is still world-famous for its range. You might recognize their brand from the stone bottle or "genever kruik". Recently opened in Amsterdam's Museum District is The House of Bols, where visitors can enjoy a 'Hall of Taste', a 'World of Cocktails' lounge, a 'Mirrorbar' and even a 'Bartending Academy'. Since 95% of your taste is determined by what you smell and the environment you're in, House of Bols is meant to re-energize the brand and deliver a modern experience to the power of tasting their genevers and liqueurs.