Wednesday, February 27, 2008
Changing the Chick Channel
So Cashmere Mafia is rumored to be cancelled, Lipstick Jungle is hanging on for at least a few more episodes and Quarterlife is back on the air.
Quarterlife began as an ABC pilot. It was dropped and then run by producers online (MySpaceTV). Now it has been picked up and will air on NBC.
The show is about a 20-something magazine editor who seeks freedom by documenting her life online. To promote the new NBC show, a Quarterlife social networking site has launched (similiar to Facebook and MySpace) and is designed to appeal to twenty-something, misunderstood, creative types.